Recently Log, Simon Peplow And Vaughan Baker from the Outcrowd were commissioned to do a series of hand customized rods for the 2012 London Olympics / Coke. The brief was initiated by Egg Strategy, based in Boulder, Colorado, and involved an ambitious customisation of 23 decks in 24 hours for the Coca Cola and Olympics 2012 Activation board. We were hand picked for the project by Dan Magee of bluepint skateboards who project managed the brief. We were also joined by the talented Arran Gregory. Day one involved a welcome pampering at the Mother Marketing Agency in East London, doodling away through thunder storms into the early hours of friday! Day two and a slightly jaded presentation ensued at Coca-Colas head office in Hammersmith. All visuals courtesy of Dan Magee's third eye.
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